5 Marks of a Great Content Management System

The functionality and appeal of your CMS website rests on your ability to select the best content management system for your needs. There are a lot of big names competing for attention as well as some smaller names that have great promise to become big names. This means lots and lots of choices for those who want to design CMS websites.

To make the selection process a bit easier, consider five tell-tale marks of a great content management system:

#1: You don’t need an IT crew on staff to install the CMS.

Installation is where some of the less effective content management systems fail. If a user cannot figure out how to get the system installed they start to wonder if they will be able to actually use the system once it is installed. The best content management systems will be very easy to install even if the IT guy isn’t down the hallway.

#2: The backend must be very easy to use.

This may be debatable for some people, but in most cases the backend of a CMS website should be incredibly simple to use. Most people using a CMS don’t know HTML code or don’t want to waste time messing with code. This means they are looking for a very simple system that allows them to add to, tweak and change their websites without getting into complicated procedures.

The simpler the backend is, the better suited a CMS will be to those who don’t know how to completely code a website for themselves. This is important if you are designing websites for consumers who don’t know much about web design. The easier the backend is for them to maneuver, the fewer calls of frustration the designer will receive after the product is in the hands of the client.

#3: The CMS should offer templates that are relatively easy to modify.

The great thing about designing a CMS website is the ability to easily modify templates to come out with the perfect website for a given client. You should be able to take a template and make changes so it matches what you want your site to be or what a client wants their site to be. If the modification is too difficult or not possible, then the CMS fails to live up to its main purpose.

#4: A great CMS will allow easy manipulation of extensions to extend the functionality of the CMS website.

If you can’t add extensions, you can’t get the most out of your CMS website. The best content management systems will make it easy to work with extensions so you can create the perfect website with any template.

#5: There should be some form of community or support service where help in the design process can be found.

Finally, make sure the content management system you select has some type of support where you can ask questions and get the opinions of others familiar with the system. This rules out some very small or new content management systems that are still in the developing stages, but it might also rule out some of the bigger guys that don’t necessarily have valuable support communities.

All of these marks identify content management systems that are easy to use. That is essentially the purpose of creating a CMS website. They are just easier to use and much faster to work with than a website designed on basic HTML code.

Billboard Advertising Cost

Putting up billboards as a way of advertising is one reliably inexpensive medium of giving information to the public. In terms of exposure as compared to other media, billboards are visible at all times of the day to thousands of people for as long as the contract stipulates.

Hand painted billboards were originally the style before. Since it was too time consuming and labor intensive, it did not give the advertiser much flexibility. But with the advent of technology, an ad can now be designed on the computer, printed on vinyl or a special paper allowing it to be pasted on the board easily. Poster panels, a standard type of billboard, are ads printed on poster paper and then glued to the frame. Exposure using this material may last up to two months costing less than a thousand dollars. In contrast, the bulletin billboard, where ads are printed on vinyl material may last for a year at a much higher cost. It goes without saying that the more durable the material, and the longer it is exposed, the higher the expense for the company. The use of three dimensional figures along with a short and easy to remember tag line is also a new trend in billboards.

Billboard design can be handled by advertising agencies, sign companies or the billboard companies' in-house design team.

Finding the right place to put up a billboard advertisement is a significant decision. Without one owners the property, a lease agreement with the owner of the lot is drafted. When the property is identified, permits from concerned governing bodies are obtained. To avoid this hassle, most companies prefer to negotiate and rent from an outdoor advertising agency. As experts in this field, signage permits is a part of their usual routine to complete the transaction.

Consider the maintenance of the billboard and its usual wear & tear. One has to contend with zoning laws specifically in big cities that restrict the placement of big size ads. These issues are being handled by the outdoor company. Dealing with them also gives flexibility to the advertiser by rotating the billboards in different locations. On his part, a conscientious advertiser monitors the rotation and placement of the ads as agreed in the contract. There are some of the reasons why it is more cost effective to hire and deal with an expert rather than go at this project alone.

The billboard's message should be catchy, brief and not too detailed for the product or service to be remembered. Bear in mind that usually, billboards are just one of the many avenues employed by a company to advertise its products. But the overall cost is comparable to a one day full page ad in a major newspaper. How the billboards come across to the moving target market and the image it projects are significant concerns of the advertiser. In the end, billboard advertisements may very well serve the purpose.

Steps to Planning a Successful Event for Your Business

Events provide means for businesses to connect with audiences they might not ordinarily associate with. But being current at an event is only a portion of turning a distinctive event into a line of work opportunity. Whenever you are hosting an event, or having part in a bigger event, it is an attempt to promote your line of work. You can do many things to assist maximize turnout and make attendees remember your line of work.

Every victorious event begins with months of thinking. By putting in the proper time and idea beforehand, you’ll make sure your event goes off without a hitch. Here are a couple of things you can do in advanced to make sure your business sparkles on the day of the event:

  • Begin with a budget. The best factor you can do is to make sure your event goes smoothly is properly allocate your resources. By setting a budget and itemizing personal costs, you will discover when you can run a prospering event with what you have. Once you’ve priced everything all out, you can as well prioritize your outlay on additional items.
  • Make your event unique. In purchase to pull in persons to your event, you need to establish that it’s one thing beyond the ordinary. Making an event logo is a great means to help build that credibility. Logo designers, such as GB Designs, can assist you come up with a design that melds your logo with the theme of the event.
  • Get the word out. Men and women can’t go to your event if they don’t know about it. You might get best results using a mix of the more conventional paper fliers and actual invitations. Web techniques as e-mail announcements and supporting your event through social media are other great resources. Web marketing can provide a good secondary to more expensive categories of publicizing your event if you are not on a tight budget.
  • Take business cards with you. The last factor you want to happen is to engage with a likely customer, merely to discover that you’ve run out of line of work cards to give (or trade with) them.
  • Provide something free. If you can afford it, events are a great way to hand out advertising giveaways. By either providing something valuable, you will gain people’s attention. Once you gain people’s attention, you will be able to pitch your line of work to them.

Events are an awesome way to share your business and allow people experience what you have to offer. If you plan accordingly, you will be on the right path to expanding you company and making new friends. Check out Garrett Burke Entertainment for next networking partner.

The Importance of Information Technology Training from a Management Perspective

Information technology training for IT managers and systems analysts may seem superfluous – these folks are usually well-learned in their areas of expertise. But, do they understand how a company’s technology fits into the bigger picture from a business perspective? That’s where management training becomes important. Every manager who plays a role in researching, selecting or implementing enterprise technology needs to have a firm grasp on the basics of emerging technologies, as well as how they serve a larger business purpose, to ensure that technology is being used to the company’s best strategic advantage.

Stay Current on Revolutionary, Emerging Technology Applications

A program of continual information technology training is crucial to the success of any IT team. Technology is constantly evolving, and it seems that there is a new application released every day that is meant to simplify doing business. This can be overwhelming if you do not stay current on the high-level trends of technology and their corresponding impact on business. With the Web 2.0 revolution in full swing, management training is a useful tool for managers to become familiar with the online trends such as blogs, wikis, podcasts and RSS feeds, as well as how the trends are going to change the ways we view the Internet and communicate with each other. It is estimated that these technologies will have significant business impact in the coming years, and companies everywhere have to consider directly how it affects their business strategies.

Information technology training can help managers determine the impact of new technologies and how to adapt their business processes. Trying to envision how Web 2.0 changes traditional business models is difficult when you have no knowledge of how these new technical applications are being used from a business perspective. First and foremost, managers must take it upon themselves to become proactive by keeping abreast of emerging trends and understanding them not only from a technical standpoint, but evaluating them from a higher-level, strategic standpoint. Management training courses on technology focus specifically on the ways that emerging technologies affect businesses on a high level. This is the type of knowledge needed to make conscious and informed decisions on what aspects of new technologies will affect your organization in the next few years and transition your thoughts into strategic action and implementation.

Collaboration and information sharing, within and outside of enterprises, are two areas that have made huge strides that management training can help your organization harness to improve business strategies. The advent of user-created content sharing has transformed the way that enterprises communicate. Enterprise-class blogs and wikis boost productivity and innovation by enabling ad hoc teams to participate in complex, collaborative problem solving, and then make the results available to the rest of the organization with ease. Information technology training gives managers the high-level information about these technologies that they need to bring them effectively into your organization.

Large companies will often struggle the most with adopting new business strategies based on emerging technologies due to organizational inertia and the lag that comes from changing any integrated system. Not only do the right people need to be convinced of the value of a new application, but the proper infrastructure often needs to be developed or tweaked to implement the technology. This is where the importance of management information technology training to understand the potential impact of technology from a business perspective comes into play.

Management Training for Appropriate Technology Selection and Recommendation

Management training courses typically deal with logistics and personnel management but fail to guide managers when it comes to making decisions about technology. As a manager in today’s world, what really matters isn’t just your ability to lead and maintain technology infrastructure – it’s your ability to deliver positive business outcomes. Cutting IT costs and managing infrastructure are only part of the equation. Technology must also reduce business risk and generate new opportunities and growth. Information technology training can help managers transition their views of technology as an isolated island off the coast of a business and look at it as one working part of the whole machine that is the organization.

Finding a cool application that has all the shiny bells and whistles you dreamed of and recommending implementation based on the technology’s sheer innovation is no longer enough to make a good business case. Before presenting a recommendation, you must understand every step involved with the successful implementation of the technology. A thorough study will need to be conducted to determine what departments, processes and functions will need to be modified in order to benefit from the new technology. Management training courses focusing on information technology gives managers the tools they need to make that determination.

If you are going to make an impact on the decision makers of a business, you have to get on their level. When it comes down to making a decision, for many business people it is all about the numbers. That is why it is essential to participate in information technology training courses that help you perform your due diligence and gather the data you need to compile hard numbers around your recommendation. What is the true return on investment that the company can expect to achieve by implementing the technology? It is much easier to convince an associate of the merits of your idea if you can show a real increase in profit based on proven research instead of attempting to sway them based on opinion only.

Conclusion

Technology is rapidly changing the way that businesses communicate and function every day. It is important for managers to take a proactive role in understanding emerging technology trends and how they may affect a company’s business model by investing in an ongoing program of information technology training for all levels of staff. Management training in particular is essential for ensuring the right technologies are pursued to ensure business success. Viewing technology as a direct influencer on the business as a whole ensures consistent alignment of goals throughout the enterprise.